We find that our clients often have a different set of concerns and values to those of our artists. It is vital to recognise this and manage balance in a way that is sympathetic, productive and fair.
Our clients’ priorities can include meeting deadlines, occupational health and safety, compliance and budgets, addressing stakeholders’ needs, managing internal expectations, representing their organisation’s policies and values, telling a consistent brand story, communicating a unique message, and ensuring the safety of everyone involved.
Artists also have their special concerns and priorities. Artists are concerned with their ethics, making a living, seeking creative fulfillment and self-expression through their work, developing their practice and building their profile, and creating their legacy. The reality is that an artist’s career is multifaceted and most artists are involved with many projects at one time. They may be taking part in an artist residency, creating a body of work for an exhibition, teaching courses, submitting pieces to art prizes, and working on other private commissions all at once.