On the other hand, consumers are gravitating towards experiences of exclusivity - activations that take place over a short period of time are drawing more attention than their brick-and-mortar counterparts.
It is undeniable that the Pop-Up Economy has been booming for years. Pop-up spaces for art exhibitions, clothing brands and concerts are skyrocketing in popularity.
So what makes a pop-up space successful, and how does one know how to stage a great pop-up?
Art Pharmacy is no stranger to the world of pop-up art shows. Our team has been staging successful and impactful pop-up art exhibitions for over a decade - our first being a show on Sydney’s Oxford Street in 2012 - and we’ve definitely learned a thing or two along the way.
Here are our top 3 tips on how to curate, organise and realise a great pop-up art exhibition.