At Art Pharmacy we are art strategists.
But what exactly does that mean?
Well, an art strategy is basically a guide for installing good public art.
As art consultants we develop strategies that are site specific, tailored to our clients and easy to implement.
So why is it important?
A good art strategy is vital to the implementation of public art that adds value to space and is long lasting.
This involves bringing together the context of the site, its history, the communities values, possible artwork opportunities and devising an overarching art narrative that acts as a vision for the site.
Public art strategy is the backbone of good placemaking, culturally sensitive artwork and artwork longevity.