Alison Thompson, Ginger Taylor
Art Pharmacy was contacted by longtime clients, Mirvac, to continue and expand the success of their long term local arts strategy, at their Broadway Shopping Centre in Sydney. Art Pharmacy Consulting had previously helped them with a range of projects, not only at Broadway, but in centres across both Sydney and Melbourne.
The client proposed a project that would channel the art of the whimsical and surprising street artists of New York City that transform the ordinary into extraordinary, by interpreting and embracing our urban landscape adding some humour and fun. This was to be a long term marketing project, reimagining two of Mirvac’s urban retail spaces, Broadway Shopping Centre and the Tramsheds. We were also asked to register the project with Art Month Sydney.
Art Pharmacy came forward to the client with a range of local artists that would fit this brief. Over a period of six months, Art Pharmacy worked alongside the client to refine the scope of the project, identify the locations, and confirm a budget. In January the project was approved, and the client chose two Sydney based artists out of the proposed line up.
Ginger Taylor would create murals living in the urban landscape, full of colour and fun, and Alison Thompson would be implementing her signature yarn bombing style to wrap parts of Broadway Shopping Centre in bright crochet.
Art Pharmacy are no strangers to the phenomenon of yarn bombing. In 2016, we facilitated yarn bombing workshops with Optus for their employees at the Optus ‘campus’ in Macquarie Park.
For Broadway, the concepts of the artists needed to be approved by the client, and Art Pharmacy were to ensure that all artworks met council regulations.