Marrickville, SydneyAMP Capital

Shopping Precinct Art Strategy and Creative Program Development

Location

Marrickville, Sydney

Client

AMP Capital

Date

01.06.19

Country

Australia

Art Pharmacy were approached by developers AMP Capital to develop the art plan for Smidmore Street, an exciting new extension of local landmark Marrickville Metro. Working closely with Inner West Council, we formed and led an art committee of AMP members, council stakeholders and local residents to define the interior and exterior art curation at the Smidmore Street site.

We developed an overarching art narrative that reflected the unique culture and community of Marrickville in which Smidmore Street sits. The narrative needed to encompass the significant use of the site by First Nations people and it’s transition to an industrial haven for Vicars Wool, Shelley’s soft drinks and Sydney Steel Company. Today Marrickville is a melting pot of cultures and crafts, where sustainability and self enterprise is valued, the status quo is challenged and creative communities flourish.

"We arrived at an encompassing statement that would form the foundation of our art narrative: “The people of Marrickville are spirited and they are conscious”"

This informed 3 foundational themes:

  • Industrious spirit

  • Food & community

  • Creation & innovation

We devised an art program for the Inner West Council to utilise when sourcing and briefing artists. This included reference images, assessment criteria and case study examples to for qualifying opportunities and guiding artist selections. In addition to this, we prepared artist briefs for each art site identified by AMP which, combined with the art narrative and historical backgrounder, was used in an EOI call out via the Inner West Council website.

Inner West Council will seek applicants for artwork opportunities at Marrickville Metro in 2020 from November 7th. Applications close on Wednesday December 11th at 5pm. More information can be found on theEdge Program website.

Image Credit

AMP Capital

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