Darling Harbour, SydneyStarwood

Hotel Art Strategy

The new proposal for the Ribbon at Sydney's Darling Harbour.

Location

Darling Harbour, Sydney

Client

Starwood

Date

14.12.17

Country

Australia

Art Pharmacy has been given one of its most inspiring jobs ever - to visually define Sydney. Working as the curators of art for the W Hotel under construction in Darling Harbour, our challenge is to convey the personality of Sydney to out of town visitors through art.

So, what do international visitors think of Sydney? What do Sydneysiders want visitors to think of Sydney? How do we define ourselves as apart from Europe-esque Melbourne or sun-drenched Brisbane?

Up front Sydney is brassy and brash; fast-paced and showy; glamorous and irreverent. But supporting that constant energy is a town with a strong sense of identity and deep history, who are inherently diverse.

In short, Sydney is the internationally savvy gateway to the rest of Australia.

Art Pharmacy have so far identified three leading Sydney-based artists to visually communicate what Sydney has to offer the international and domestic visitor. All with their own strengths, these well-known and loved artists will be working collaboratively to bring their cutting edge design and art to the Ribbon. While traditionally, artists have worked in isolation or in silos on hotel design, here three electric minds will come together to challenge and support each other in their ideas to plan the best possible design. Light, aerial views, time and games are all aspects that will enhance a visual and physical experience within certain spaces.

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