Babekuhl James Mcgrath Nic Hamilton Sam Price Victoria Hamstead & Bernadette Murray
Art Pharmacy has just wrapped on a significant digital art project for Dexus’ 80 Collins and 180 Flinders redevelopments. With a guiding curatorial narrative of “Scale in Nature” our selection of video artists focuses on emerging and established local talent and experimentation in the digital video medium, and includes existing, re-worked and new artworks.
Art Pharmacy was first contacted in 2019 by Dexus, a regular collaborator, to curate a program of digital art content to be shown on a “large” screen in their landmark redevelopment of 80 Collins.
The screen turned out to be rather larger than we expected, spanning the huge height of 12m, a double height lobby - and visible from Collins St and a pedestrian lane leading to a new courtyard food and beverage precinct. Through collaboration with the Dexus team and noting the sheer scale of the screen, we came up with a more specific reverse brief that enhanced the experience of the tenants, their videos and passers-by. Our curatorial narrative of “Scale in Nature” also worked to assimilate the video content with the strong branding of the site by giving colour and tone direction.