Campbelltown City Council
Lotte Smith and Serwah Attafuah
Art Pharmacy was recently approached by Campbelltown City Council to devise a public art strategy to revitalise Queen Street, the city's main shopping precinct
We worked with local artists to design a bold, engaging and locally inspired art ‘takeover’ of two empty tenancy locations along the street.
Throughout the past five decades, Campbelltown has rapidly transformed from a primarily agricultural area into a thriving multicultural hub with over 178,000 residents. The Queen Street Shopping Precinct its situated in the heart of Campbelltown. Once a popular destination, the Precinct was affected by the pandemic, and the Council was looking for a creative way to bring the beat back to the street.
Understanding the important role that art plays in contributing to the liveability, local identity, and wellbeing of the community, the Campbelltown City Council tasked Art Pharmacy with an activation strategy to revitalise the street.
After identifying a number of opportunities for potential public art, it was decided that an artist ‘Tenancy Takeover’ of two of the vacant locations on the street would be a unique and fun twist on the usually empty window fronts.